The CIS online, Certified Incentive Specialist, is an entry level certification program from SITE exclusive for members who have been in the industry for 5 or more years.

Professionals from around the globe will acquire in an efficient manner a broad comprehension of the incentive travel industry. All emerging professionals, faculty members and students aspiring to enter this specialized segment of the meetings and events industry may use CIS as a stepping stone to reach higher levels of professionalism.

Individuals will - in a two day seminar/workshop - learn the fundamentals of incentives, the origins of incentive programs and incentive travel, the value chain, the value proposition of motivational programs and non-cash awards, the composition of the market, the makings of a program and a program budget, industry tools and platforms and other valuable information.

Should you already be a professional with previous experience, CIS will provide you with elements to reach higher standards of education and industry best practice.


Program Content

This module will introduce participants into the world of Incentives and Motivational experiences, setting the basis for an overall understanding of this segment of the market. This is the answer to the question: Why incentives or motivational experiences and incentive travel?

This module will showcase the market for incentive travel and motivational experiences. The actors, the scenario and the timing: This module is the answer to the questions: Who, where and when?

This module will introduce the participant to the actual process of incentive travel and motivational experiences from varying value chain perspectives. The module will effectively cover the roadmap for planning and delivery. This module is the answer to the questions: What and How?

This module will initiate participants in market phenomena.




Comments from other individuals

  • Jennifer


    Content was well thought out, great learning.

  • Joel Jaime


    Speakers are brilliant and material presented is great. Now, I found some point that need to be updated, in particular, about ways to approach to Clients and such. It would be a good idea to revise and update. Thanks!

  • Una


    Overall I enjoyed the course but like so many of the people below have commented so many of the questions asked had never been discussed in the slide or the speaker presentations. Lots of the quiz questions were mixed up and were relevant to previous modules. 

  • Sarah




    -learning objective was good


    Areas to improve:


    The training is not engaging


    Would prefer to see th slides that the speaker were showing to the audience 



  • Melojane



    -learning objective was good

    Areas to improve:

    -make the training interactive and engaging

    -Slides of the topic presented by the speaker is rarely been shown. Because of this, it doesn't clearly provide you clear picture where is the topic going into

    -content loads can be inputted in just one video rather than dividing it

  • Chun Yui, Paul


    In general, It is a good course in introduce Incentive business concept. I enjoyed the course. I am happy to become a Certified Incentive Specialist. Thank you! 

  • Rebecca


    It is great that this course is available online throughout this different times. Unfortunately some of the courses got mixed up but thanks to the prompt support from SITE it was easy to sort out. Thanks!

  • Melinda


    Overall, I enjoyed the course.  The online option is so relevant during this time as so many of us are unable to travel.  Thank you for the opportunity.

  • Stephanie


    Overall the course was ample for a beginner new to the industry or as a refresher for somebody with a little more industry knowledge, however the quality of the videos could have been of a better standard; i.e. created strictly for online training purposes rather than recordings from a live training session. Slides used could have been more detailed and access to these more fluid rather than constant opening and closing. The exams included questions to topics not covered, for example FIT. I found some exam answers to be too ambiguous "All of the above / None of the above". 

  • Jarmila


    Overall, I was very happy with the process of getting the CIS certification online. It was very straight forward, easy to follow and enjoyable experience where I learnt a lot in addition to my already gained expereince of working in incentive travel business. I would recommend to all those wanting to gain such industry recognition.

  • Samantha


    It seemed like a lot of information what mixed up between the different modules.  For example questions in Module 2 quiz wasnt taught until Module 3.  It also seemed like a lot of questions asked in the quizes was not ever presented or explained.  

  • Nancy


    Offering this program online is a good option for people who cannot travel on the dates the course is given. I think this is a very important certification for anyone in the incentive industry

  • Aisling


    Overall the course was very informative however some of questions didn't relate to the exam topic.  

  • Linda


    I found this course to be valuable in several aspects. However, I was disappointed in the overall quality of the videos and handouts. I had much higher expectations, and was very frustrated by the fact that some of the handouts didn't correspond with the vidoes and that parts of the videos seemed to be incomplete. There is definitely some great content here, but the presentation needs work.

  • Kate


    Great course - thank you!

  • Steven


    The course is good for someone new to the industry.  Quality of videos is poor I thought there should have been more in depth videos for each lesson and a video for each lesson covered.

  • Lauralee


    As a program sanctioned by SITE, I was disappointed at the quality.  Videos could have been done in a studio as opposed to cut and paste from a live training session.  Often, the exam had questions that were not covered in the video or the slides.  As well, there were questions in a unit exam that were not covered in that particular unit.  For someone new to the industry, they would find this course challenging, but for a more experienced person, this was a good refresher.  Some topics could have / should have been covered more indepth, such as FFP (this was in a slide but never explained) or going into details on the difference between fixed vs variable budgeting.

    Overall, the site was easy to navigate and it will be benefitial to have the certificate. I highly recommend adding an option to the main landing page to sign up and pay online rather than emailing someone and waiting for an invoice.

  • Meghan


    The website was easy to navigate. Appreciated the slides to download and save for future use, especially ROI.

  • Rutger


    Website is easy to navigate, but way of presentation can be improved in all ways. Videos are not great quality, speakers walk out of frame, slides hide the speakers. SITE should have a presenter or presenters pre-record all content in a studio setting instead. Some content was in there twice. Some questions in the exam questions were not entirely clear, or content was not provided for the answer. Content is largely for basic knowledge. Course was benficial nonetheless, but overall quality is ready for update.

  • Sandy


    I really enjoyed the website and the flow of the certificiation process.  Well done.

  • Devon


    It was easy to navigate through the site and select courses and download materials. Some of the materials had typos and 1-2 of the png files were unreadable. There were also several questions that were not covered in the course materials, but overall good content and happy to have taken the course and now certified!

  • Christine


    Content covered in some modules did not thoroughly prepare you to take the exam. Poor quality of videos with slides.  Course seemed disorganized at times.   Was able to learn some aspects of the business, but was expecting to have a more in depth unerstanding of the business overall.

  • Hope


    I felt that there were definite elements of the course that were lacking material and then were quizzed on in the exam. Overall, the course is beneficial though.

  • Emily


    It seems like some of the Units were out of order and a little hard to understand. I would have liked to see more of the actual vidoe presenations. Also, the quiz questions were not all covered in the documents material or the video presentations - some were not clearly written. It was good content - just needs help with the organization throughout the modules. Thank you! 

  • Geoff


    Hi it's a nice course to learn the basics / overview. Please state somewhere that some Module Unit's don't have videos, as I searched forever and the downloads didn't work at the time so there was no way of knowing what was in them for a while. And please check the sequences - some Units are duplicated.  

    See you at the next international conference!

    Best regards,

    Geoff Saner

    South Africa

  • Barbara


    The program was very informative. I liked the ROI portion the best.

  • Kevin


    It was a good high-level overview of the incentive industry.  Some of the questions were awkwardly worded, but the answers were accurately described.

  • Ileana


    It is a time efficient online program, however it needs some updates and improvements. There should be more reading articles and/or more complete videos to provide more detailed information on some of the subjects/units.

  • Angela


    Very nice program!

  • Thulan


    It was good.  Thanks!

  • Kerri


    Efficient on line course for those of us who can't take in person....Trends need to be updated (e.g. Dana says something about that being true even through the recession, but we are not in a recession.  There is another part that mentions ideas for amenities such as daily newspapers with a customized wrap.  I don't know of anyone who does newspaper deliveries anymore.  It would be great to get speakers directly from the specific industries also for a variety of views.  (A few DMCs, a few hotel suppliers, a few planners, etc.)  Otherwise, I truly appreciate this course being offered and it is a good base especially for those just starting out in our industry. 

  • Lacey


    This is a very efficient on-line training! 

  • Lisa


    The coursework was moderately effective and has room for improvement. The slides to download really do need the footnotes and the background behind just what is written on the slides. A few case studies or examples would really improve the online learning experience. Calculating program ROI and cost featured two different methodologies for the math in ONE key area, which was a little confusing.

  • Barbara


    I appreciate having the online option to take the test - it was informative and efficient!

  • Evan


    Great course! Very informative.

  • Erica


    some of the session was too generic and wasn't specific enough to feel learning something new but also understand people who participate this course have different level of understanding and knowledge of the field. 

  • Roger


    The online course is a great option for those of us with crazy schedules.

  • Seth


    Excellent to have a user friendly online option!  

  • Lisa


    Thank you for offering the on-line is a convenient way to offer the course and allows flexibility with personal schedules.

  • Melinda


    Thank you for putting it together to get a better understanding of the industry (despite my technical troubles, which are probably "the user").  :)

  • Karla


    Enjoyed the video modules! 

  • Melinda


    I had a bit of trouble getting the online content.   I had to use a variety of too.s to access it between a computer, laptop, iPhone.

  • Miguel


    great way to learn and understand the industry

  • Madison


    The quiz from the 1st module isn't showing up at all on the main page where the other 3 are showing. I've also tried to access it from the chapter page from the 1st module and it just bumps me back to the home page. I've watched all videos and since I can't take the 1st module exam, it won't let me take the others. Very unproductive and frustrating. 

  • Stacy


    Good information

  • Anne


    I was not able to access the quizzes at the end of each module.  When it came time to access the quiz, it automatically bumped me to the home learning page.

  • Erica


    In module 2, units 5 & 6 show the same video. Is this correct?

  • Erica


    Oops... I meant units 4 & 5 show the same video in Unit 2. Is there any way to get the correct video that is missing?

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